We The Culture, Meta
We The Culture
Role: Social Marketing Manager /Creative /Strategist
We The Culture by Facebook is a program supporting 100+ Black creators and a social community dedicated to celebrating Black creativity. As the Social Marketing Manager, I led the social media strategy and oversaw brand design and campaigns, which earned prestigious awards, including Clio, Cannes Lions, One Show, and D&AD honors.
Under my leadership, the program’s social channels grew to 300K+ followers, garnered over 20M video views, and drove 50K+ engagements, spotlighting the vibrant creativity of Black creators.
